I'm Abdelhay 👋
A digital marketing specialist based in Agadir, Morocco, building amazing products. Currently working at @Custplace and building @MockupScript & @SortPins, and some other fun stuff.
Experience
Digital Marketing Specialist at Custplace
2023 - Current
- •Driving the company's digital growth strategy across multiple channels. Executed full-funnel B2B campaigns (SEO, Google Ads, LinkedIn, Email) to drive qualified lead generation and improve CRM efficiency.
- •Built marketing automation systems using ActiveCampaign, Zapier, and N8N to streamline workflows and scale outreach across the entire customer journey.
- •Developed custom performance dashboards to track marketing efforts, SEO performance, prospect data, and key metrics such as CAC and ROAS.
- •Contributed to product positioning, email flows, and messaging strategies to support customer success and retention.
SEO Specialist at Review.jobs
2024 - Current
- •Responsible for organic growth strategy and technical SEO. Performed in-depth semantic audits and keyword research to identify valuable long-tail opportunities targeting employee reviews.
- •Developed and executed a backlink strategy, while continuously monitoring performance via Google Search Console and analytics.
- •Led content team to create optimized content that fueled growth, resulting in first-page rankings for many competitive keywords within the first year.
- •Achieved significant traffic increases and improved site visibility through a data-driven SEO approach.
Digital Ads Manager at Synergie Media
2021 - Current
- •Managed and optimized $400K+ in paid media spend across Google Ads, Meta, and TikTok for clients in education, tourism, and hospitality.
- •Created and launched thousands of campaigns and ad creatives, optimized for performance at every stage of the funnel. Generated 100K+ leads, 2.5M+ clicks, and 200M+ impressions.
- •Led creative testing, copy iterations, and targeting strategies to maximize CTR and reduce CPC. Increased client budgets through strong results and trusted collaboration.
- •Worked with major clients including Universiapolis, The View Hotel, Alfaskolen, Visit Drâa Tafilalet, Visit Assa Zag, and Visit Agadir.
Building Stuff
Founder at MockupScript
2025 - Current
- •Built Mockup Script from the ground up to solve a real production challenge: batch-generating hundreds of mockups efficiently using Photoshop automation.
- •Developed the script to automate Photoshop smart object workflows, reducing hours of manual work to just minutes. One of the few tools on the market that offers this level of control at an affordable price.
Founder at SortPins
2025 - Current
- •Launched SortPins, a tool that reveals hidden Pinterest stats in real time. Users can see saves, likes, comments, repins, and engagement metrics directly on pins.
- •Features include AI content detection, sorting top-performing pins, and automated analytics. Helped early users optimize Pinterest strategies and save time on content analysis.
On the side: NFT projects on Solana, meme coins, eBay digital products store, influencer management, affiliate marketing, CPA networks, Shopify stores, and various automation tools built through vibe coding.