Resume
Ten years buying attention.
And building what I needed.
Agency paid media for hotels, schools, and tourism boards. In-house SEO and B2B growth. And the products I shipped because the existing tools were in the way.
10
Years in the trenchesYears in the trenches
$500K+
Ad spend managed
100K+
Leads generated
9,430+
Chrome extension users
Experience
Digital Marketing Specialist at Custplace
2023 - Current
- •Own B2B growth for a customer-review SaaS: SEO, Google Ads, LinkedIn, and email, aimed at sales-ready leads rather than empty traffic.
- •Set up the automation that keeps nurture and handoffs moving (ActiveCampaign, Zapier, and n8n), so outreach does not depend on someone remembering to click send.
- •Built the reporting we actually use: Search Console, pipeline, CAC, and ROAS in one place, instead of a graveyard of unused dashboards.
SEO Specialist at Review.jobs
2024 - Current
- •Run organic growth for an employer-review product: technical SEO, a real keyword map, and pages built for people comparing companies, not blog posts for the sake of posting.
- •Put a backlink and content rhythm in place. A set of competitive review terms hit page one in the first year.
- •Work with the writers so every piece has a search job before it goes live.
Digital Ads Manager at Synergie Media
2021 - Current
- •Run paid media for hospitality, education, and tourism brands: The View Hotel, Universiapolis, Alfaskolen, Visit Drâa Tafilalet, Visit Assa Zag, and others in that world.
- •Managed $500K+ across Google, Meta, and TikTok. The job is testing creative, tightening who sees it, and killing what does not work. Not launching ads for the sake of volume.
- •Clients who saw the results increased spend. That is the only agency number that still means something the next quarter.
Products I built
Founder at SortPins
2025 - Current
- •Pinterest hides the numbers that tell you whether a pin is actually working. I built SortPins so you can see saves, likes, comments, and repins on the pin itself.
- •Chrome and Firefox. 1,523 users, 5.0 on the store. I used it on my own accounts first, then shipped it.
Founder at MockupScript
2025 - Current
- •I needed hundreds of Photoshop mockups and was not going to sit there swapping smart objects by hand. MockupScript batch-fills them in minutes.
- •Built for designers and media buyers with the same problem: too many variants, not enough hours.
Also: smaller experiments in ecommerce, affiliate, and one-off tools, usually because a workflow annoyed me enough to automate it.